I started my first business at 21 with no clue what I was doing. By 27, I was on my fifth. Not because I’d sold the others, but because each one had drained me; financially, emotionally, and mentally. I could sell. I could hustle. But cash was always tight, and I never truly understood why.
In 2019, I finally brought in a Financial Director to help me get a grip on the numbers. A few months later, he calmly showed me the date I’d go broke. Terrifying, yes. But also the turning point. Seeing the truth in black and white (and red) gave me clarity and courage. I made bold, painful decisions, cut deep, and got through 2020 without a loss. That clarity saved my business and set up my most profitable year ever in 2021.
Since then, I’ve made it my mission to help other founders and leadership teams do the same: cut through the noise, face the hard truths, and turn strategy into execution.
I now coach scaling companies across London and beyond from startups finding traction to established £100M firms wanting sharper execution. I’m also a global trainer for the Entrepreneurs’ Organization Global Accelerator Programme, delivering workshops across Europe, the Middle East, and Africa.
My sessions don’t just inspire. They equip. I bring frameworks, accountability, and the kind of straight talk that gets teams unstuck and moving fast.
If you want clarity, execution, and results, not fluff, that’s what I’m here for.
